Mad Lash Mascara by theBalm

Welcome to theBalm, a brand with a mission to help you look good in just a matter of minutes. Confidence is a gorgeous color on you! We believe in empowered glamour, where you can feel your best and look incredible as you turn heads for all the right reasons. Our philosophy has remained the same over the years; to create makeup that inspires you to do what you love and look good doing it. We are committed to creating premium cosmetics that are accessible, so you can release your inner artist and feel fabulous no matter where the day takes you.

Explore our customer favorites by visiting the store for clean and green products, luscious lips, skincare that your face will love, and feeling cheeky. We offer a range of products that you are sure to love.

From the manufacturer, we present theBalm Mad Lash Voluminous Water-Resistant Mascara, great for on-the-go use. Available in full and travel sizes, the smart, travel-friendly designs make it easy to take your makeup routine on the road or give a product a test run before committing to the full-size. To use, wiggle onto your lashes to separate, lengthen, and build volume. The rich black shade, injection-molded wand, and intense volume and definition make this mascara a must-have.

You can check out other products such as Will Powder Blush Quad, Anne T. Dotes Concealer, Brow Pow, Meet Matt(e) Hughes Liquid Lipstick, Male Order First Class Eyeshadow, and Mary-Lou Manizer Luminizer Highlighter. These products have received great customer reviews and are available at competitive prices.

We also offer new clean and green products, including theBalm Schwing Liquid Eyeliner, Clean and Green Powder Blush - Big Date, Anne T. Dotes Tinted Moisturizer, Mary-Lou Manizer Honey-Hued Luminizer Highlighter, Bronzilla Bronzer, and Meet Matt(e) Hughes Long Lasting Liquid Lipstick. These products are cruelty-free and paraben-free, in line with theBalm's commitment to offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. With a 'beauty in five minutes' philosophy, theBalm's multi-use makeup and skincare are designed to help women release their inner artist and look and feel fabulous. Visit the store and explore our range of products today!

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